Company

Layla Martin

Year:

2026

I served as Fractional CMO for MOOD, a CPG Intimacy Wellness brand sold at Sprouts, owning brand strategy and digital execution. I built the brand guidelines from scratch and optimized their channel marketing strategy with key goals and KPIs; I also designed the new homepage UX for the brand's DTC website, (shopmood.com), and created a POS display for a Target launch, delivering a cohesive brand experience across strategy, digital, and retail touch points.