Company

Mars Petcare

Year:

2015

At Mars Petcare, I developed strategic content brand standards for online platforms that remain in use 10 years later. Working across iconic brands like NUTRO, PEDIGREE, GREENIES, and CESAR, I built the "Perfect Digital Shelf" by integrating storytelling, product benefits, and brand values. I led cross-functional teams to execute this creative vision and elevate the customer experience.